Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
A05BF4
RGB
160, 91, 244
HSL
267, 87%, 66%
HSB
267, 63%, 96%
CMYK
34, 63, 0, 4
LAB
53, 51, -67
LCH
53, 84, 307
OKLCH
0.62, 0.22, 301
XYZ
35, 21, 88
LUV
53, 17, -107
HWB
267, 36%, 4%
Pantone
2602 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.