Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A0BADA
RGB
160, 186, 218
HSL
213, 44%, 74%
HSB
213, 27%, 85%
CMYK
27, 15, 0, 15
LAB
74, -4, -19
LCH
74, 20, 259
OKLCH
0.78, 0.05, 254
XYZ
45, 48, 73
LUV
74, -15, -29
HWB
213, 63%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.