Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A0BBCE
RGB
160, 187, 206
HSL
205, 32%, 72%
HSB
205, 22%, 81%
CMYK
22, 9, 0, 19
LAB
74, -6, -13
LCH
74, 14, 244
OKLCH
0.78, 0.04, 239
XYZ
43, 47, 65
LUV
74, -15, -19
HWB
205, 63%, 19%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.