Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A0BCDE
RGB
160, 188, 222
HSL
213, 48%, 75%
HSB
213, 28%, 87%
CMYK
28, 15, 0, 13
LAB
75, -4, -20
LCH
75, 21, 259
OKLCH
0.79, 0.06, 253
XYZ
46, 49, 76
LUV
75, -16, -31
HWB
213, 63%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.