Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A0CBD2
RGB
160, 203, 210
HSL
188, 36%, 73%
HSB
188, 24%, 82%
CMYK
24, 3, 0, 18
LAB
79, -13, -8
LCH
79, 16, 212
OKLCH
0.81, 0.05, 209
XYZ
47, 55, 69
LUV
79, -22, -10
HWB
188, 63%, 18%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.