Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A0CBE9
RGB
160, 203, 233
HSL
205, 62%, 77%
HSB
205, 31%, 91%
CMYK
31, 13, 0, 9
LAB
79, -9, -20
LCH
79, 22, 245
OKLCH
0.82, 0.06, 239
XYZ
51, 56, 85
LUV
79, -22, -29
HWB
205, 63%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.