Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A0CCCF
RGB
160, 204, 207
HSL
184, 33%, 72%
HSB
184, 23%, 81%
CMYK
23, 1, 0, 19
LAB
79, -14, -7
LCH
79, 16, 204
OKLCH
0.81, 0.05, 201
XYZ
47, 55, 67
LUV
79, -22, -7
HWB
184, 63%, 19%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.