Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A0CCDF
RGB
160, 204, 223
HSL
198, 50%, 75%
HSB
198, 28%, 87%
CMYK
28, 9, 0, 13
LAB
79, -12, -14
LCH
79, 19, 231
OKLCH
0.82, 0.05, 226
XYZ
49, 56, 78
LUV
79, -23, -20
HWB
198, 63%, 13%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.