Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A0CCFF
RGB
160, 204, 255
HSL
212, 100%, 81%
HSB
212, 37%, 100%
CMYK
37, 20, 0, 0
LAB
80, -6, -30
LCH
80, 31, 259
OKLCH
0.83, 0.09, 253
XYZ
54, 58, 103
LUV
80, -23, -47
HWB
212, 63%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.