Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A0CDFB
RGB
160, 205, 251
HSL
210, 92%, 81%
HSB
210, 36%, 98%
CMYK
36, 18, 0, 2
LAB
80, -7, -28
LCH
80, 29, 256
OKLCH
0.83, 0.08, 249
XYZ
54, 58, 100
LUV
80, -23, -43
HWB
210, 63%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.