Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A0D2FB
RGB
160, 210, 251
HSL
207, 92%, 81%
HSB
207, 36%, 98%
CMYK
36, 16, 0, 2
LAB
82, -9, -26
LCH
82, 27, 250
OKLCH
0.84, 0.08, 244
XYZ
55, 61, 100
LUV
82, -25, -39
HWB
207, 63%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.