Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
A12400
RGB
161, 36, 0
HSL
13, 100%, 32%
HSB
13, 100%, 63%
CMYK
0, 78, 100, 37
LAB
36, 50, 50
LCH
36, 71, 45
OKLCH
0.46, 0.17, 34
XYZ
15, 9, 1
LUV
36, 99, 28
HWB
13, 0%, 37%
Pantone
186 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.