Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
A13E09
RGB
161, 62, 9
HSL
21, 89%, 33%
HSB
21, 94%, 63%
CMYK
0, 61, 94, 37
LAB
40, 40, 49
LCH
40, 63, 50
OKLCH
0.49, 0.14, 42
XYZ
16, 11, 2
LUV
40, 81, 34
HWB
21, 4%, 37%
Pantone
476 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.