Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
A163E5
RGB
161, 99, 229
HSL
269, 71%, 64%
HSB
269, 57%, 90%
CMYK
30, 57, 0, 10
LAB
54, 44, -57
LCH
54, 73, 308
OKLCH
0.63, 0.19, 303
XYZ
33, 22, 77
LUV
54, 18, -93
HWB
269, 39%, 10%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.