Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
A166D7
RGB
161, 102, 215
HSL
271, 59%, 62%
HSB
271, 53%, 84%
CMYK
25, 53, 0, 16
LAB
54, 40, -50
LCH
54, 64, 309
OKLCH
0.62, 0.17, 306
XYZ
32, 22, 67
LUV
54, 19, -81
HWB
271, 40%, 16%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.