Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
A179EE
RGB
161, 121, 238
HSL
261, 77%, 70%
HSB
261, 49%, 93%
CMYK
32, 49, 0, 7
LAB
59, 35, -54
LCH
59, 64, 303
OKLCH
0.67, 0.17, 297
XYZ
37, 27, 84
LUV
59, 10, -89
HWB
261, 47%, 7%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.