Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
A17AC2
RGB
161, 122, 194
HSL
273, 37%, 62%
HSB
273, 37%, 76%
CMYK
17, 37, 0, 24
LAB
57, 26, -32
LCH
57, 41, 309
OKLCH
0.64, 0.11, 308
XYZ
31, 25, 54
LUV
57, 15, -53
HWB
273, 48%, 24%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.