Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A1BBDF
RGB
161, 187, 223
HSL
215, 49%, 75%
HSB
215, 28%, 87%
CMYK
28, 16, 0, 13
LAB
75, -3, -21
LCH
75, 21, 262
OKLCH
0.78, 0.06, 257
XYZ
46, 48, 77
LUV
75, -15, -33
HWB
215, 63%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.