Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A1BED3
RGB
161, 190, 211
HSL
205, 36%, 73%
HSB
205, 24%, 83%
CMYK
24, 10, 0, 17
LAB
75, -7, -14
LCH
75, 16, 245
OKLCH
0.79, 0.04, 240
XYZ
45, 49, 69
LUV
75, -16, -20
HWB
205, 63%, 17%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.