Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A1BFDF
RGB
161, 191, 223
HSL
211, 49%, 75%
HSB
211, 28%, 87%
CMYK
28, 14, 0, 13
LAB
76, -5, -20
LCH
76, 20, 256
OKLCH
0.79, 0.06, 250
XYZ
47, 50, 77
LUV
76, -17, -30
HWB
211, 63%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.