Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A1C8CB
RGB
161, 200, 203
HSL
184, 29%, 71%
HSB
184, 21%, 80%
CMYK
21, 1, 0, 20
LAB
78, -13, -6
LCH
78, 14, 205
OKLCH
0.81, 0.04, 202
XYZ
46, 53, 64
LUV
78, -20, -7
HWB
184, 63%, 20%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.