Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A1C8F9
RGB
161, 200, 249
HSL
213, 88%, 80%
HSB
213, 35%, 98%
CMYK
35, 20, 0, 2
LAB
79, -5, -29
LCH
79, 29, 261
OKLCH
0.82, 0.08, 254
XYZ
52, 56, 98
LUV
79, -21, -45
HWB
213, 63%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.