Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A1CAEF
RGB
161, 202, 239
HSL
208, 71%, 78%
HSB
208, 33%, 94%
CMYK
33, 15, 0, 6
LAB
79, -8, -23
LCH
79, 24, 252
OKLCH
0.82, 0.07, 246
XYZ
51, 56, 90
LUV
79, -21, -35
HWB
208, 63%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.