Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
A22B09
RGB
162, 43, 9
HSL
13, 89%, 34%
HSB
13, 94%, 64%
CMYK
0, 73, 94, 36
LAB
37, 48, 47
LCH
37, 68, 44
OKLCH
0.47, 0.16, 35
XYZ
16, 9, 1
LUV
37, 95, 29
HWB
13, 4%, 36%
Pantone
186 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.