Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
A23C09
RGB
162, 60, 9
HSL
20, 89%, 34%
HSB
20, 94%, 64%
CMYK
0, 63, 94, 36
LAB
40, 42, 49
LCH
40, 64, 50
OKLCH
0.49, 0.15, 41
XYZ
17, 11, 1
LUV
40, 83, 33
HWB
20, 4%, 36%
Pantone
476 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.