Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A2BBD7
RGB
162, 187, 215
HSL
212, 40%, 74%
HSB
212, 25%, 84%
CMYK
25, 13, 0, 16
LAB
75, -4, -17
LCH
75, 18, 256
OKLCH
0.78, 0.05, 251
XYZ
45, 48, 71
LUV
75, -14, -26
HWB
212, 64%, 16%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.