Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A2BCD2
RGB
162, 188, 210
HSL
207, 35%, 73%
HSB
207, 23%, 82%
CMYK
23, 10, 0, 18
LAB
75, -6, -14
LCH
75, 15, 249
OKLCH
0.78, 0.04, 244
XYZ
45, 48, 68
LUV
75, -14, -21
HWB
207, 64%, 18%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.