Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A2BCD7
RGB
162, 188, 215
HSL
211, 40%, 74%
HSB
211, 25%, 84%
CMYK
25, 13, 0, 16
LAB
75, -5, -17
LCH
75, 17, 254
OKLCH
0.78, 0.05, 249
XYZ
45, 49, 71
LUV
75, -15, -25
HWB
211, 64%, 16%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.