Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A2BDDA
RGB
162, 189, 218
HSL
211, 43%, 75%
HSB
211, 26%, 85%
CMYK
26, 13, 0, 15
LAB
75, -5, -18
LCH
75, 18, 255
OKLCH
0.79, 0.05, 250
XYZ
46, 49, 73
LUV
75, -15, -27
HWB
211, 64%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.