Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A2BFD3
RGB
162, 191, 211
HSL
204, 36%, 73%
HSB
204, 23%, 83%
CMYK
23, 9, 0, 17
LAB
76, -7, -14
LCH
76, 15, 243
OKLCH
0.79, 0.04, 238
XYZ
45, 50, 69
LUV
76, -16, -20
HWB
204, 64%, 17%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.