Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A2BFE5
RGB
162, 191, 229
HSL
214, 56%, 77%
HSB
214, 29%, 90%
CMYK
29, 17, 0, 10
LAB
76, -4, -22
LCH
76, 23, 261
OKLCH
0.80, 0.06, 255
XYZ
48, 51, 81
LUV
76, -16, -35
HWB
214, 64%, 10%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.