Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A2C1DF
RGB
162, 193, 223
HSL
210, 49%, 75%
HSB
210, 27%, 87%
CMYK
27, 13, 0, 13
LAB
77, -6, -19
LCH
77, 20, 253
OKLCH
0.80, 0.05, 248
XYZ
47, 51, 77
LUV
77, -17, -28
HWB
210, 64%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.