Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A2C2D7
RGB
162, 194, 215
HSL
204, 40%, 74%
HSB
204, 25%, 84%
CMYK
25, 10, 0, 16
LAB
77, -8, -14
LCH
77, 16, 242
OKLCH
0.80, 0.05, 237
XYZ
46, 51, 72
LUV
77, -17, -21
HWB
204, 64%, 16%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.