Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A2C2DB
RGB
162, 194, 219
HSL
206, 44%, 75%
HSB
206, 26%, 86%
CMYK
26, 11, 0, 14
LAB
77, -7, -16
LCH
77, 18, 247
OKLCH
0.80, 0.05, 242
XYZ
47, 51, 74
LUV
77, -17, -24
HWB
206, 64%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.