Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A2C8D0
RGB
162, 200, 208
HSL
190, 33%, 73%
HSB
190, 22%, 82%
CMYK
22, 4, 0, 18
LAB
78, -12, -8
LCH
78, 14, 216
OKLCH
0.81, 0.04, 212
XYZ
47, 54, 68
LUV
78, -20, -11
HWB
190, 64%, 18%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.