Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A2C8D3
RGB
162, 200, 211
HSL
193, 36%, 73%
HSB
193, 23%, 83%
CMYK
23, 5, 0, 17
LAB
78, -11, -10
LCH
78, 15, 221
OKLCH
0.81, 0.04, 217
XYZ
47, 54, 69
LUV
78, -20, -13
HWB
193, 64%, 17%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.