Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A2C8E2
RGB
162, 200, 226
HSL
204, 52%, 76%
HSB
204, 28%, 89%
CMYK
28, 12, 0, 11
LAB
78, -9, -17
LCH
78, 19, 244
OKLCH
0.81, 0.05, 238
XYZ
49, 54, 80
LUV
78, -20, -26
HWB
204, 64%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.