Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A2CBD7
RGB
162, 203, 215
HSL
194, 40%, 74%
HSB
194, 25%, 84%
CMYK
25, 6, 0, 16
LAB
79, -12, -11
LCH
79, 16, 222
OKLCH
0.82, 0.05, 218
XYZ
49, 55, 72
LUV
79, -21, -14
HWB
194, 64%, 16%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.