Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A2CFED
RGB
162, 207, 237
HSL
204, 68%, 78%
HSB
204, 32%, 93%
CMYK
32, 13, 0, 7
LAB
81, -10, -20
LCH
81, 22, 243
OKLCH
0.83, 0.06, 238
XYZ
52, 58, 89
LUV
81, -23, -30
HWB
204, 64%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.