Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A2CFF3
RGB
162, 207, 243
HSL
207, 77%, 79%
HSB
207, 33%, 95%
CMYK
33, 15, 0, 5
LAB
81, -9, -23
LCH
81, 25, 249
OKLCH
0.83, 0.07, 243
XYZ
53, 59, 93
LUV
81, -23, -35
HWB
207, 64%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.