Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A2D0EE
RGB
162, 208, 238
HSL
204, 69%, 78%
HSB
204, 32%, 93%
CMYK
32, 13, 0, 7
LAB
81, -10, -20
LCH
81, 23, 243
OKLCH
0.84, 0.06, 237
XYZ
53, 59, 89
LUV
81, -24, -30
HWB
204, 64%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.