Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A2D1E4
RGB
162, 209, 228
HSL
197, 55%, 76%
HSB
197, 29%, 89%
CMYK
29, 8, 0, 11
LAB
81, -13, -15
LCH
81, 19, 229
OKLCH
0.83, 0.06, 225
XYZ
52, 59, 82
LUV
81, -24, -21
HWB
197, 64%, 11%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.