Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A2D3DA
RGB
162, 211, 218
HSL
188, 43%, 75%
HSB
188, 26%, 85%
CMYK
26, 3, 0, 15
LAB
81, -15, -9
LCH
81, 18, 210
OKLCH
0.83, 0.05, 207
XYZ
51, 59, 75
LUV
81, -25, -11
HWB
188, 64%, 15%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.