Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A2D4E6
RGB
162, 212, 230
HSL
196, 58%, 77%
HSB
196, 30%, 90%
CMYK
30, 8, 0, 10
LAB
82, -14, -14
LCH
82, 20, 227
OKLCH
0.84, 0.06, 222
XYZ
53, 60, 84
LUV
82, -25, -20
HWB
196, 64%, 10%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.