Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A2D4FA
RGB
162, 212, 250
HSL
206, 90%, 81%
HSB
206, 35%, 98%
CMYK
35, 15, 0, 2
LAB
82, -10, -24
LCH
82, 26, 248
OKLCH
0.85, 0.07, 241
XYZ
56, 62, 99
LUV
82, -25, -37
HWB
206, 64%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.