Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A2DBE0
RGB
162, 219, 224
HSL
185, 50%, 76%
HSB
185, 28%, 88%
CMYK
28, 2, 0, 12
LAB
84, -18, -9
LCH
84, 20, 206
OKLCH
0.85, 0.06, 203
XYZ
54, 64, 80
LUV
84, -28, -10
HWB
185, 64%, 12%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.