Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A2DBF4
RGB
162, 219, 244
HSL
198, 79%, 80%
HSB
198, 34%, 96%
CMYK
34, 10, 0, 4
LAB
84, -14, -18
LCH
84, 23, 232
OKLCH
0.86, 0.07, 227
XYZ
57, 65, 95
LUV
84, -28, -27
HWB
198, 64%, 4%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.