Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A2DBF8
RGB
162, 219, 248
HSL
200, 86%, 80%
HSB
200, 35%, 97%
CMYK
35, 12, 0, 3
LAB
84, -14, -20
LCH
84, 25, 236
OKLCH
0.86, 0.07, 231
XYZ
57, 65, 98
LUV
84, -28, -30
HWB
200, 64%, 3%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.