Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A2DDFF
RGB
162, 221, 255
HSL
202, 100%, 82%
HSB
202, 36%, 100%
CMYK
36, 13, 0, 0
LAB
85, -13, -23
LCH
85, 27, 240
OKLCH
0.87, 0.08, 234
XYZ
59, 67, 104
LUV
85, -29, -34
HWB
202, 64%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.