Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A2DFF9
RGB
162, 223, 249
HSL
198, 88%, 81%
HSB
198, 35%, 98%
CMYK
35, 10, 0, 2
LAB
85, -15, -19
LCH
85, 25, 231
OKLCH
0.87, 0.07, 226
XYZ
58, 67, 100
LUV
85, -30, -28
HWB
198, 64%, 2%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.